Cape Jaffa Wines :: Cape Jaffa Wines goes Fluid in the Sunshine State
Cape Jaffa Wines goes Fluid in the Sunshine State
Cape Jaffa Wines appoints new distributor Fluid Boutique Liquor in Queensland and northern New South Wales
MOUNT BENSON – 30 June 2010: Mount Benson’s founding winery and first fully certified biodynamic winegrower on the Limestone Coast Cape Jaffa Wines (www.capejaffawines.com.au) has announced that its Queensland distribution will be undertaken by boutique wine and beer distributor Fluid Boutique Liquor.
The alliance was chosen based on Fluid’s focus on the distribution of quality boutique wines.
“We’re looking forward to representing Cape Jaffa Wines in Queensland,” says Mark Lawson, principal of Fluid Boutique Liquor. “We feel that our quality-driven portfolio of select, boutique products will certainly be complemented by the addition.”
“We’re really impressed by the way Fluid works and are very excited to have their quality representation in Queensland,” says director of Cape Jaffa Wines Derek Hooper. “Queensland has always responded well to our range of maritime-influenced whites. We feel particularly Jaffa’s range of maritime-influenced whites will do well in the state. We look forward to Mark and his team take to market the kind of South Australian wines that retailers in the Sunshine State are looking for.”
Fluid Boutique Liquor will have sole distribution rights in Queensland and as far south as Ballina in northern New South Wales of Cape Jaffa’s premium certified biodynamic La Lune label, as well as its Cape Jaffa and Brocks Reef ranges. For distribution inquires, contact Mark Lawson at Fluid Boutique Liquor on (07) 3260 6555.
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